Google Ads Management
Drive Leads & Sales Through Google Ads
Perth Based Google Ads Guru.
A quicker way to get clicks on Google by placing ads above regular organic search results. However, doing so requires expertise and an attention to detail to avoid cash rolling out the door on wasted and irrelevant clicks. So, when it comes to needing AdWords management services, you need specialist with an eye for data to drive returns. I have been carrying out PPC management on Google Ads for many businesses in various markets and countries over the last 13 years.
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When You Use Me For Google Ads
Anyone can create a Google Ads campaign, just like anyone can invest in stocks and shares. All it takes is a log in a bit of time getting to understand the application and a credit card. However like investing, a DIY approach to Google Ads will see your ad spend quickly evaporate with little return on what you spent (Return on Ad Spend). To discover the true digital marketing success through Google Ads, you need a certified Google Ads specialist who knows how to interpret the data and make the bid adjustments that bring you a sale or lead and at a healthy return. A specialist like me!
With every client, my only priority is to my client’s campaign success, whether that’s selling a service or a catalogue of products. I do this by creating compelling campaigns that identifies the best keywords and matched with the most enticing of landing pages. As a Google Ads consultant, I am driven in this specialism to drive home your business goals through the medium of Google Ads.
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24/7 Performance
No Lock in Contracts
The Benefits of Google Ads?
Google Search
Get expedient and targeted clicks to your website via Google search with PPC (Pay-Per-Click) ads on the Google Ads platform.
Google Shopping
Leverage Google Shopping to promote and sell products on a platform that allows customers to find and compare them easily.
Display Network
Entice your targeted audiences with display ads (or banner ads), which is one of the most effective brand awareness techniques to date.
Remarketing
Bring back visitors who have engaged with your website but did not convert. Drive home the conversions with remarketing.
A/B Ad Testing
Continually refining an ad and testing it against another to achieve the best click through rate for your product or service.
Bid Management
Ensuring that your campaign does not spend unnecessarily on keywords and avoiding some altogether where it’s not wise.
Conversion Tracking
Knowing that the campaign is working well, starts by setting up a well thought-out conversion tracker on your website.
Audience Management
Identifying those that have already shown an interest in your brand so you can retarget with interactions on a personal level.
Getting Instant Visits. My Google Ads Campaign Process
1. Keyword Research
A good campaign works in the long run through the time spent on the preparation. In the early stages of the campaign, I will do keyword research that looks into the searches of your target internet users and the keywords they use that best aligns with the product or service you offer
2. Campaign Structure
Where possible I will look to mirror the structure of the campaign to your own website. When ecommerce categories come into play, there’s nothing more satisfising than seeing what category on your website is performing well through Google Ads, and category needs more work.
3. Ad Copy & Imagery
Nothing says click on me better than good imagery and ad copy that stands out from the competitors. I will spend time looking at what images and copy will help drive home the clicks from Google Search, in order to help drive home the subsequent conversion.
4. Landing Pages
All clicks from Google Ads need to go somewhere. The most critical part in the conversion is ensuring there is a landing page and that its focus is to drive the conversion to make return. Where needed I will create landing pages for a paid Google Ads campaign.
5. A/B Testing
Continually refining an ad and testing it against another to achieve the best click through rate for your product or service. I will set up A/B testing and run for the foreseeable during the lifetime of the campaign.
6. Conversion Tracking
Knowing that the campaign is working well, starts by setting up a well thought-out conversion tracker on your website. I will set up conversion tracking across your website through Google Ads, tag manager and Google Analytics.
Your Google Ad Management Options
Service Based
For those who sell a service or trade-
Google Search Ads
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Ad A/B Testing
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Goal Tracking
eCommerce
For those who sell products online-
Google Shopping Ads
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Merchant Centre Feed
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Online Sales Tracking
Remarketing
Bringing back visitors to convert-
Dynamic Remarketing Ads
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Display Remarketing Ads
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Audience Management
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